HTC KICKS OFF BASEBALL SEASON WITH #CanoCrush
Initiative Rallies Support for HTC Brand Ambassador Robinson Cano and RC22 Foundation
BELLEVUE, WASH. – April 6, 2015 – Each year consumers can count on two highly anticipated events to signal the start of spring – the launch of the latest HTC One® flagship device and the new baseball season. To celebrate these two major events, HTC is launching #CanoCrush, which supports six-time MLB All-Star and Seattle Mariners 2nd baseman Robinson Cano and his charity, RC22 Foundation.
Widely considered the smartphone of the year for the past two years, the third generation of the HTC One, the HTC One M9, ups the ante in the smartphone category with the most personal, intuitive and powerful smartphone from HTC yet.
As the leading hitter in Seattle in 2014, Robinson Cano is without a doubt a big hitter on the field – and off as a result of his charitable work. The RC22 Foundation’s mission is to positively impact the lives of underserved children and communities both locally and globally. The Foundation has established and engaged in various initiatives that expand opportunities for improved outcomes in the areas of youth development and community healthcare. This year, the Foundation has broken ground on its first Montessori school in San Pedro de Macoris, Dominican Republic, and will expand its efforts to help the Seattle community.
To support Robinson Cano and the RC22 Foundation, HTC will donate $1 to RC22 Foundation for each tweet made using hashtag #CanoCrush during Cano’s first 10 home games up to $5,000 per game.*
“I really appreciate the support of HTC and all the fans for joining me to help others. These efforts make the beginning of baseball season even more exciting for me and I’m happy to be partnering with HTC to help raise awareness for my foundation,” said Robinson Cano.
The #CanoCrush campaign launches on Monday, April 6th with the first home game of the season. Fans attending the first three home games Monday, April 6 through Wednesday, April 8 will receive #CanoCrush signs to help support Robinson Cano and RC22 Foundation. Individuals can learn more about the campaign and the donation as well as see an exclusive Robinson Cano video at www.htc.com/us/CanoCrush.
“HTC is proud to be working with Robinson Cano and his RC22 Foundation. We’re proud to be partnering with him in support of early childhood education, youth development, and health and wellness. We hope fans will join in supporting Robbie and Seattle children by tweeting #CanoCrush during his first 10 home games,” said Erin McGee, VP of Marketing for HTC America.*
HTC Corporation aims to bring brilliance to life. As a global innovator in smart mobile devices and technology, HTC has produced award-winning products and industry firsts since its inception in 1997, including the critically acclaimed HTC One and HTC Desire ® lines of smartphones. The pursuit of brilliance is at the heart of everything we do, inspiring best-in-class design and game-changing mobile experiences for consumers around the world. HTC is listed on the Taiwan Stock Exchange (TWSE: 2498). www.htc.com
About RC22 Foundation
The mission of the RC22 Foundation is to positively impact the lives of underserved children and communities both locally and globally. The Foundation has established and engaged in various initiatives that expand opportunities for improved outcomes in the areas of youth development and community.
Editor’s Note: www.htc.com/us/CanoCrush goes live on Monday, April 6, 2015 at 9 a.m. PT
*No Purchase Necessary. Open to legal residents of the 50 U.S. & D.C., 18+. Void where prohibited. For complete Program Terms & Conditions including RC22 Foundation details, visit http://www.htc.com/us/CanoCrush. Provided by HTC America, Inc. This Program is in no way sponsored, endorsed or administered by, or associated with, the Seattle Mariners or Twitter.