HTC AND UNDER ARMOUR JOIN FORCES TO SUPERCHARGE CONNECTED FITNESS
The best in mobile technology and design meets the ultimate in athletic performance
Las Vegas, CES, 6th January 2015, - HTC and Under Armour Inc. today announced a strategic partnership that will see the pioneers in mobile innovation and athletic performance collaborate to empower athletes everywhere. HTC is designing a series of products to work seamlessly with UA Record™, the world’s definitive health and fitness network Under Armour launched the UA Record™ apps and website today at CES.
Peter Chou, CEO, HTC commented, "Mobile innovation has completely changed people’s lives in recent years, making us more connected to our world than ever before. Now we want to help people be better connected with themselves, helping them to achieve their goals and gain deeper insight into their own lives to become the best they can be. By joining forces with Under Armour, one of today's most exciting and ambitious leaders in empowering athletes, we are taking the first step on this journey and will provide consumers with a range of connected health and fitness products and services that no other brand can match.”
Robin Thurston, SVP, Connected Fitness, Under Armour said, “HTC is renowned for its fearless commitment to innovation, coupled with an attention to detail and premium design that makes it the ideal partner for Under Armour and the UA Record™. By applying these shared values to our collaboration, we will allow athletes everywhere to take their performance to the next level in a more connected and intuitive way than ever before.”
Innovation – a team effort
Under Armour’s team of designers, sports scientists and athletes are working closely with HTC’s Connected Products business unit, as well as its design and engineering teams, to ensure the shared efforts will meet the highest expectations of athletes everywhere. “It’s an incredibly exciting new direction for us,” added Peter Chou. “We want our products to meet the needs of every individual – whether you’re training for a personal best in your next half marathon, or a professional athlete honing your performance with a full training staff behind you. So far, no company has been able to deliver this level of support and we feel we have a tremendous opportunity to disrupt and accelerate the development of this market.”
1 The first product to integrate into UA Record™ will launch separately at a later date
2UA Record™ is the newest addition to the most comprehensive health and fitness network in the world, which includes the suite of MapMyFitness applications including MapMyRun and MapMyRide with over 31M members. UA Record™ provides the world’s most dynamic, connected health and fitness community with an extended way to track personal health data with fitness activity, participate in community challenges, and easily share content to keep you synced with your fitness goals 24/7.
Founded in 1997, HTC Corp. (HTC) is the creator of many award-winning mobile devices and industry firsts. By putting people at the center of everything it does, HTC pushes the boundaries of design and technology to create innovative and personal experiences for consumers around the globe. HTC's portfolio includes smartphones and tablets powered by the HTC Sense® user experience. HTC is listed on the Taiwan Stock Exchange (TWSE: 2498). For more information, please visit www.htc.com.
About Under Armour, Inc.
Under Armour (NYSE: UA), the originator of performance footwear, apparel and equipment, revolutionized how athletes across the world dress. Designed to make all athletes better, the brand's innovative products are sold worldwide to athletes at all levels. Under Armour’s wholly owned subsidiary, MapMyFitness, powers one of the world’s largest Connected Fitness communities. The Under Armour global headquarters is in Baltimore, Maryland. For further information, please visit the Company's website at www.uabiz.com.
HTC Global Marketing Division
Sr. Corporate Communications
Sr. Product & Social Community PR