Cookies on

We and third party’s that work with us sometimes place small data files called cookies on your device. Most websites of larger companies do this, too.

What are cookies?

A cookie is a small text file that a website saves on your computer or mobile device when you visit the site. This small text file may include a unique identifier that distinguishes your computer or mobile device from other devices. We use the term "cookies" in this Policy to refer to website cookies and also to similar technologies that may collect information automatically when you visit the our sites (such as pixel tags and web beacons).

How do we use cookies?

Cookies serve a number of purposes. Cookies enable our website to remember your actions and preferences (such as login, language, font size and other display preferences) over a period of time, so you don’t have to keep re-entering them whenever you come back to the site or browse from one page to another. We also use cookies on this site to customize content, provide site analytics, serve you more relevant ads, and optimize site performance. These cookies are not used for any purpose other than those described here. Enabling cookies is not strictly necessary for the website to work but it will provide you with a better browsing experience and allow us and our third party partners to ensure that content we display, advertisements you see online, and marketing messages are more relevant to you and your interests.

The following third parties also use cookies on our site for many of these same purposes.

Company Name Purpose of Cookie
AppNexus Ad Serving, Ad Targeting,
Analytics/Measurement, Content
Customization, Optimization
DoubleClick Ad Serving, Ad Targeting,
Analytics/Measurement, Content
Customization, Optimization
Google AdWords Ad Serving, Ad Targeting,
Analytics/Measurement, Content
Customization, Optimization
Kenshoo Ad Targeting, Analytics/
Neustar PlatformOne Ad Serving, Ad Targeting,
Analytics/Measurement, Content
Customization, Optimization
Optimizely Analytics/Measurement,
Google Analytics Ad Targeting, Analytics/
Measurement, Optimization
Tapad Ad Serving, Ad Targeting,
Analytics/Measurement, Content
Customization, Optimization
Maxymiser Optimization
Facebook Pixel Ad Serving, Ad Targeting, Content
Microsoft Bing Ads
(formerly Microsoft adCenter)
Ad Serving, Ad Targeting,
Twitter Analytics Ad Targeting, Analytics/
Measurement, Content
Customization, Optimization

How to control cookies

The following are examples of how you can manage or delete many of the cookies served through our sites:

  • Cookie opt-out links.  You may manage or opt-out of certain uses of many cookies served through our sites by using the links provided above.
  • Industry opt-out sites.  You may also opt-out of certain use of many cookies served for advertising purposes by many of HTC’s third party advertising partners by visiting either: or
  • Browser settings.  Many web browsers accept cookies by default. If you prefer, you can usually change your browser's settings to reject and/or to remove many cookies. On some browsers, you can choose to let the our sites place cookies, but choose to reject cookies from certain third parties (such as analytics companies and advertising companies). As the precise means by which you may do this will vary from browser to browser, please visit your browser's help or settings menu for more information.

You can delete all cookies that are already on your computer and you can set most browsers to prevent them from being placed. If you do this, however, you may have to manually adjust some preferences every time you visit a site and some services and functionalities may not work. Since your cookie opt-out preferences are also stored in a cookie in your website browser, please also note that if you delete all cookies, use a different browser, or buy a new computer, you will need to renew your opt-out choices. To learn more about cookies and cookie choices, see

E-mail tracking

We may also use e-mail tracking technologies to monitor the success of e-mail campaigns we operate (for example, recording how many e-mails in a campaign were opened). If you do not want us to track emails we send you, some email services let you change your display to turn off HTML or disable download of images and exercising these rights should effectively disable our email tracking. In addition, you may also unsubscribe from our marketing emails as described in those emails.

Do Not Track

Some Internet browsers include the ability to transmit “Do Not Track” signals. Since uniform standards for “Do Not Track” signals have not been adopted, HTC does not currently process or respond to “Do Not Track” signals. To learn more about “Do Not Track,” please visit "All About Do Not Track".

In addition to “Do Not Track,” there are many ways that web browser signals and similar mechanisms can indicate your tracking choices, and we may not be aware of nor honor every mechanism.