HTC RE Camera recognised for product design excellence and placed in the permanent collection at the Henry Ford Museum

Seattle, Washington, USA, August 27, 2015 – HTC today announced that the HTC RE Camera has won a design award at the 35th annual International Design Excellence awards ceremony. The awards, conducted by the Industrial Designers Society of America, are a premier design competition recognising excellence in product design around the world.

“HTC is a global leader in technology innovation and design with the HTC RE Camera leading the way in challenging the way people think about imaging,” said Claude Zellweger, Vice President of Design at HTC. “We approached the design aesthetic with a view to deliver something which was stunning, simple and effective to use. Our solution was a unique cylindrical design which fits comfortably in your hand and instantly activates on pick up, allowing you to point and shoot moments with ease.”

As an International Design Excellence Award winner, the HTC RE Camera, which beat over 1,700 other entries, will receive placement in the fall edition of Innovation – the annual yearbook of International Design Excellence Award winners - and a place in the permanent collection at the Henry Ford Museum, the ultimate place to explore what Americans past and present have imagined and invented.

Notes to Editors
The full gallery of winners can be found on the International Designers Society of America website -

Visit to learn more about the HTC RE Camera.

About the Henry Ford Museum
Beginning as a simple yet bold idea to document the genius of ordinary people, by recognizing and preserving the objects they used in the course of their everyday lives, the Henry Ford Museum has grown into the ultimate place to explore what Americans past and present have imagined and invented. With a sweeping, single-floor space and soaring 40-foot ceilings, this grand space is dedicated to showcasing the finest collection of its kind ever assembled.

About HTC
HTC Corporation aims to bring brilliance to life. As a global innovator in smart mobile devices and technology, HTC has produced award-winning products and industry firsts since its inception in 1997, including the critically acclaimed HTC One and HTC Desire lines of smartphones. The pursuit of brilliance is at the heart of everything we do, inspiring best-in-class design and game-changing virtual reality and mobile experiences for consumers around the world. HTC is listed on the Taiwan Stock Exchange (TWSE: 2498).