HTC Unveils HTC Rhyme™, An Elegant New Phone Experience
HTC Rhyme integrates sleek new design, a refreshed HTC Sense™experience and a family of integrated accessories with advanced smartphone features
HTC Rhyme to be available globally in October; exclusively in the U.S.from Verizon Wireless in the coming weeks
NEW YORK CITY – September 20, 2011 –HTC Corporation, a global designer of mobile devices, todayunveiledHTC Rhyme™, a new kind of phonecreatedfor people whorequire advanced features but want a phone thatis sleekandfits seamlessly into their lives. The result is the elegant HTC Rhyme that delivers a fresh approach of integrating distinct colors, HTC Sense™ and complementary accessories for a natural personal experience.
“HTC Rhyme represents an entirely new approach, based on recognition that there is a substantial group of consumers who want their phones to be more personal and complimentary to every moment of their day,” said Scott Croyle, vice president of design, HTCCorporation. “HTC Rhyme is focused on delivering this through a fresh new style and experience that includes a family of innovative accessories like the HTC Rhyme Charm and Docking Station that are meant to naturally integrate into people’s lives.”
Sleek, Fresh and Stylish
HTC Rhyme offers a smart, elegant unibody design with every detail carefully crafted to deliver a unique sensory experience.The materials, the curves, and the dimensions are all designed to feel great in your hand, without sacrificing advanced features. HTC Rhyme comes in three colors: Clearwater, Hourglass and Plum, the color Verizon Wireless will be offering in the U.S.
“The HTC Rhyme is an exciting new approach to the mobile lifestyle that integrates hardware, software and accessories in a unique way,” said Marni Walden, vice president and chief marketing officer for Verizon Wireless. “We believe this clean, intuitive experience and signature design is a testament to HTC’s ability to interpret what customers have said they want in a mobile device. We are thrilled to offer the HTC Rhyme exclusively on the nation’s largest, most reliable network.”
“The 100th year of our founding is the proudest moment for all of Taiwan's 24 million citizens, and HTC, which is blazing a trail as one of the leading innovative brands in the world and is also one of the proudest examples of Taiwan's business leadership,” said Vincent Siew, Vice President of the Republic of China and Chairman of the Preparatory Committee for the Centenary Celebrations of the Republic of China. “We are pleased to partner with HTC to launch the HTC Centenary Dream Capsule Project that will inspire an even brighter future for the next generation and make people around the world sit up and take notice of Taiwan.”
“HTC Rhyme is not only defined by its soft, simple design and distinct color scheme but by the refreshed HTC Sense experience. This unique twist on HTC Sensecarries over the visual language of the hardware design and includes an all-new home screenthatprovides a clean and uncluttered way to interact with the essentials.The home screen enablesquick, uncluttered previewsof your appointments, messages or whatever is important to you.HTC selected custom wallpapers to offer a variety of original art to complement the HTC Rhyme experience.
With a beautiful 3.7-inch WVGA, super LCD display and high-quality stereo sound, HTC Rhyme also offers advancedimaging capabilities that begin with its 5-megapixel camera that includes auto focus, power LED flash and instant shutterfor capturing those memorable moments whenever they arrive. In addition, the camera features a number of photo-taking and sharing elements, includingface detection, which ensures that friends are always in focus, action burst scene, which automatically takes five consecutive shots of a scene, and panoramic mode, which lets users stitch several photos for those larger-than-life views. The HTC Rhyme’s locked homescreen can be customizedto display the most important content, making it quick and easy to see social updates, photos, snapping a photo or the weather forecast by simply turning on the display.
HTC Rhyme makes entertainment come to life through HTC Watch, which features a wide selection of movies and TV shows that can be downloaded for instant viewing.
HTC Rhyme’s suite of accessories is designed with the same sensory focus in both function and style. Created to help you experience HTC Rhyme as a natural part of your life, the integrated accessories make your phone more personal than ever before.
HTC Rhyme Docking Station - The Docking Station simultaneously recharges the phone while turning the Rhyme into an alarm clock and music centerso you can wake to your favorite songs played directly from thebuilt-in Bluetooth capable speakers.
HTC Rhyme Charm - The Charm is an innovative approach for discretely alerting you to incoming calls or messageswhile the HTC Rhyme is deep in your bag. The Charm is a small light-emitting cube that attaches to the phone by a cord that can dangle from your bag and also be used to quickly pull the phoneout of your bag. It also makes it easy to find your phone buried in your cluttered purse or backpack.
HTC Rhyme Sports Armband - The Sports Armband allows you to work out in style while keeping your apps and music close to you.
HTC Rhyme Tangle Free Headphones - The Tangle Free Headphones take the hassle out of listening to your favorite music.
HTC Rhyme Bluetooth® Headset - The wireless headset follows the same design cues as the phone itself and enables for easy hands freeuse.
HTC Rhyme Bluetooth® Car Speaker –The wireless speaker clips onto sun visorin your car for easy and safe driving.
HTC Rhyme will be available in the coming weeksin the United States,exclusively with Verizon Wireless, and across Europe, Middle East, Africa and Asia-Pacific in October. In the U.S., theDocking Station, Tangle Free Headphones and Charmwill be included in the box.
HTC Corporation (HTC) is one of the fastest growing companies in the mobile phone industry. By putting people at the center of everything it does, HTC creates innovative devices that better serve the lives and needs of individuals. The company is listed on the Taiwan Stock Exchange under ticker 2498. For more information about HTC, please visit www.htc.com.