HTC Goes Big With Microsoft; Launching New Windows Phone 7 Smartphones
HTC brings its trademark innovation and design to a fresh, new Windows Phone 7 portfolio – HTC 7 Mozart and HTC HD7
MALAYSIA – October 13, 2010 – HTC Corporation, a global designer of smartphones and long‐time Microsoft partner, today launched in Malaysia two new Windows Phone 7 smartphones: HTC 7 Mozart and HTC HD7. This strong and diverse family of phones features Microsoft’s new Windows Phone 7 platform and embodies the stand‐out design and innovation for which HTC has come to be known. Each new phone includes a variety of cutting‐edge technologies and a series of unique HTC applications that can be accessed through the new HTC Hub that complements the Windows Phone 7 Hub and Tile experience.
“Windows Phone 7 is an entirely fresh mobile experience, on which HTC is excited to be going big. We see tremendous customer opportunities with the integration of Microsoft’s most popular services like Xbox LIVE and Zune,” said Peter Chou, CEO of HTC Corporation. “The value Microsoft is bringing to mobile customers in Asia sets a new benchmark for the industry. HTC will be introducing two new HTC Windows Phone 7 smartphones at launch to support our customers with a broad variety of choice.”
“HTC has been a partner with Microsoft since we launched our first phones nearly a decade ago, and we couldn’t be more excited to continue this journey with the launch of Windows Phone 7,” said Andy Lees, President of the Mobile Communications Business at Microsoft. “Windows Phone 7 characterizes a new direction for Microsoft and its partners, and HTC is stepping up to support this in a significant way by bringing five new Windows Phones to market.”
Windows Phone 7
Windows Phone 7 has been carefully crafted to help people get more done in fewer steps with a unique Hub and Tile interface. The Windows Phone 7 Hubs offer quick and easy access to a person’s latest and most valuable information and include People, Pictures, Games, Music & Video, Office and Marketplace content.
HTC Windows Phone 7 portfolio
HTC has brought its innovative design and creativity to its new Windows Phone 7 smartphone portfolio by embracing distinctive materials and unique design elements while providing an exciting set of cutting-edge features and technologies. With the new HTC Hub, HTC is providing an exclusive series of applications and utilities that include a new weather and stocks application and a new photo enhancer that enables a person to apply special effects before sharing photos with friends.
HTC 7 Mozart
Crafted from a single piece of anodized aluminum, the HTC 7 Mozart feels great in the hand and takes HTC’s unibody design aesthetic to the next level. The slim, solid and smart HTC 7 Mozart sounds as good as it looks and integrates SRS WOW HD™ and other astounding sound effects for high‐fidelity, virtual surround sound.
HTC HD7 owners can enjoy their favorite videos and movies in cinematic-style thanks to the large 4.3” high-resolution screen, while its kickstand allows them to sit back and enjoy the action handsfree.
The two new HTC smartphones will be available in Malaysia from November:
• HTC HD7 will be available exclusively at all Maxis Centres nationwide and at selected Maxis Exclusive Partners at subsidized prices. Suggested retail price will be RM2,399*.
• HTC 7 Mozart will be available at all authorized resellers at a suggested retail price of RM2,099*.
*All prices are subject to pricing policies of individual operators.
HTC Corporation (HTC) is one of the fastest growing companies in the mobile phone industry. By putting people at the center of everything it does, HTC creates innovative smartphones that better serve the lives and needs of individuals. The company is listed on the Taiwan Stock Exchange under ticker 2498. For more information about HTC, please visit www.htc.com.