Press Releases

HTC Desire Delivers Outstanding User Experience

1GHz processor and 3.7inch screen bring social networking to life

TAIPEI, Taiwan — May 11, 2010 — HTC Corporation, a global designer of smartphones, today announced the launch of the highly appreciated HTC Desire in Hong Kong, with CSL Limited being the exclusive operator partner of the model in the market. The HTC Desire is the latest Android smartphone that offers the enhanced HTC Sense experience.

“HTC Sense on the new HTC Desire not only delivers one of the most dynamic and personalized user experiences possible, but also one of the easiest ways to interact and integrate social networks into your life,” said Jack Tong, VP of HTC Asia. “It’s the stuff of powerful inspiration.”

“Being the exclusive service provider for the HTC Desire, 1O1O and one2free are proud to bring together the award-winning, high-performance Next G mobile network with the HTC Desire, the latest Android smartphone that offers the best HTC experience to date. The combination will empower our customers to enjoy the compelling benefits of a dynamic and enriching mobile entertainment and social networking in the Web 2.0 era. This collaboration again is built on our passion and shared commitment to develop the most advanced technology that fulfils the promise of the truly mobile lifestyle,” said Aenil Premji, Chief Marketing Officer, CSL Limited.

HTC Desire is the richest way to visually experience news, friends, photos, favourite places and whatever else is important on a mobile phone. With one of the most advanced displays available on a phone today, HTC Desire is designed with a large 3.7 inch AMOLED WVGA display to enhance and maximise content, whether it is pictures and videos, browsing the Web or checking on friends’ status updates. HTC Desire is powered by a one gigahertz Snapdragon processor and is Adobe Flash 10.1 ready. Thanks to the latest Android 2.1, as well as the ultrafast processor, HTC Desire offers a wide range of live wallpapers for user choices. Besides, the HTC Desire also includes an optical joystick.

HTC Sense
HTC Sense is a user experience focused on putting people at the centre by making phones work in a more simple and natural way. This experience revolves around three fundamental principles that were developed by observing and listening to how people live and communicate. These core tenets of Make It Mine, Stay Close and Discover the Unexpected continue to be the key to the new HTC Sense experience.

The new HTC Sense experience continues to focus on improving your interactions with your most important people. This begins with a new HTC application and widget called HTC Friend Stream that seamlessly aggregates all of your social communication including Facebook, Twitter, Flickr and Plurk into one organised flow of updates. This simple aggregation makes it easier than ever to focus on what friends are doing as well as to view the images and links that they share. In addition to Friend Stream, people can be organised into specific social circles, such as groups of friends, colleagues or any other way that makes sense.

The new HTC Sense experience also introduces broad improvements to applications including the browser, email client and others. In addition, the new version of HTC Sense includes a new newsreader application and widget, as well as a new seven-screen ‘Leap’ thumbnail view for quick and easy access to specific screens.