Press Releases

HTC Smart™ Defines A New Category Of Smartphone For The Masses

HTC Smart’s friendly compact design and integration of HTC Sense will
appeal to a broad range of people all over the world

Manila, Philippines – 29 April 2010 – HTC Corporation, a global smartphone designer, today unveiled HTC Smart™, a new type of smartphone that creates a new category of easy-to-use, connected smartphones that are accessible by people all over the world. The HTC Smart will be available this spring across Europe and Asia.

“HTC has always focused on listening to customers and setting the stage for new mobile categories and HTC Smart is the response to customer demand around the world for an easier-to-use, affordable smartphone,” said Peter Chou, chief executive officer, HTC Corporation. “Just adding a touch interface doesn’t mean a phone is a smartphone; The enhanced HTC Sense brings an unparalleled smartphone experience for people looking to do more on their phone.”

Bringing HTC Sense To The Masses
HTC Smart begins with a friendly compact touch design and integrates an intuitive user experience that is centered around HTC Sense™, an HTC design philosophy that puts people at the center by focusing on three core areas: Make It Mine, Stay Close and Discover the Unexpected. HTC Smart enables personal customization of each person’s own phone experience. It also provides a quick and easy way to see what friends are up to via various social networks as well as quickly communicating over the phone, through text messaging or email.

“HTC Smart breaks new ground in delivering the powerful, in-demand smartphone features that consumers want on a more accessible device for global markets,” said Kaneungjit Suriyathumrongkul, senior director of business development for Qualcomm Incorporated. “We are pleased to be supporting HTC as they utilize the capabilities of Qualcomm’s distinctive Brew MP operating system to offer high-end capabilities and a compelling mobile user experience at mass-market price points.”

Qualcomm Brew Mobile Platform (Brew MP)
HTC Smart utilizes Qualcomm’s Brew® Mobile Platform (Brew MP™), a popular mobile operating system that enables smartphone devices to be offered at more aggressive price points, providing HTC with the flexibility to deliver smartphone features on devices across multiple tiers.

Pricing & Availability
The new HTC Smart will be available from mid May at all authorized resellers at a suggested retail price of Php12,900*.

*All prices are subject to pricing policies of individual operators.