Press Releases

HTC Tattoo™ Brings Android to All

HTC Tattoo embodies three core principles of HTC Sense: Make it Mine, Stay Close and Discover the Unexpected

DUBAI, UAE – April 14, 2010 – HTC Corporation, a global designer of smartphones, has recently introduced in the Middle East the HTC Tattoo™, an Android-based phone that brings broad personalisation to the masses. With its distinct design and ability to personalise all aspects of the phone, from its hardware to its applications and content, people are able to express themselves and create their own individual mobile experience.

HTC Tattoo has been equipped with new features and applications that support the business and social networking activities of mobile users. Dedicated buttons have been incorporated into the design to easily access and sift through popular online sites such as Facebook, and Twitter.

"Mobile users in the Middle East are increasingly looking for customised functionalities and value-added features. The Tattoo, which is equipped with HTC Sense, makes it all possible for customers to have a truly enjoyable, satisfying and personalised mobile experience. This new innovation represents HTC's firm commitment to respond to the emerging demands of our clients, particularly here in the Middle East where HTC's diverse range of powerful mobile solutions have been warmly received over the years," said Nikitas Glykas, Regional Director of HTC South Eastern Europe and the Middle East.

Peter Chou, Chief Executive Officer, HTC Corporation, said: “Everyone wants their own phone to feel like it was specifically made for them. The Tattoo, with HTC Sense represents an easy way to shape your own distinct mobile experience and really make it your own. The HTC Tattoo ensures that you can create the most engaging and appropriate mobile experience through simple yet powerful personalization.”

HTC Tattoo is the first Android-powered phone in the region to embody HTC Sense, a mobile experience focused on putting people at the centre by making the phone work in a more simple and natural way. Designed by listening and observing how people live and communicate, HTC Sense revolves around three fundamental principles: 'Make it Mine', 'Stay Close' and 'Discover the Unexpected'.

With HTC Tattoo, mobile users stay close to the important people in their lives by integrating communications tools and applications including voice calls, emails, texts, photos and status updates into one consolidated view, providing innovative and fun phone experiences.

Customization is the key word that one would associate with the HTC Tattoo as the phone enables users to customise the screen to perfectly complement their current activity. For example, in the office, the user may opt for a sober wallpaper that features the usual applications such as contacts, time, date, email, calculator and other similar applications that would be used in an office environment. However, while driving, users can select the screen which gives them faster access to GPS and contacts, and likewise while commuting via public transport; users can opt for the screen that features applications such as music, SMS, games, internet and social networking websites.

The HTC Tattoo also features a stylish, small and compact design, fitting snugly into the user's hand or pocket. People are also able to design and purchase their own unique covers or search and select from popular cover designs, allowing them to alter the look of the phone to reflect their mood or individual tastes. For instance, companies can go for the corporate themed covers wherein they can have the company logo placed on them, while the youth or family themed covers can have pictures of friends or family members.

HTC Tattoo integrates Google’s innovative mobile services including Google Maps, Search, Google Mail, and many more applications that run on the Android operating system localized for the Arabic users. It also comes complete with a broad variety of hardware features including a 3.2 megapixel camera, 3.5mm stereo headset jack and expandable microSD memory.

HTC Tattoo is available in the UAE at leading electronic stores such as Carrefour, Sharaf DG, Jumbo, Jacky’s, I2/Compu me /Virgin Megastores, Plug-ins and eMax at a retail price of AED 1,599 and AED 1,699 (inclusive of a colour cover and a voucher for cover customization).

About HTC
HTC Corporation (HTC) is one of the fastest growing companies in the mobile phone industry and continues to pioneer industry-leading mobile experiences through design, usability and innovation that is sparked by how the mobile phone can improve how people live and communicate. The company is listed on the Taiwan Stock Exchange under ticker 2498. For more information about HTC, please visit www.htc.com.