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HTC packs HTC BlinkFeed, Video Highlights and super-fast processing power into its latest entry-level smartphone

London, England 6 March 2014, HTC, a global leader in mobile innovation and design, has unveiled the new HTC Desire 310, bringing seamless multi-tasking, smooth browsing and effortless video creation to the entry-level market. Fusing a sophisticated navy blue design with a powerful quad-core processor, HTC BlinkFeed, and Video Highlights, the latest addition to the HTC Desire family, makes some of the celebrated HTC One series’ most popular features available to those who want a more affordable handset without compromising on performance.

“Everybody today wants a smartphone that can keep up with them, regardless of whether it is a flagship or entry-level model” says Peter Chou, CEO of HTC Corporation. “The latest addition to our renowned HTC Desire range combines super-fast processing and premium features at a lower price, offering users the best possible experience in this category.”

Advanced performance guaranteed
Boasting a 1.3GHz quad-core processor, the HTC Desire 310 can comfortably meet any challenge, no matter how you want to use your phone. Whether you want fast, responsive web browsing, silky-smooth graphics when watching videos or playing games, or simply the ability to switch between multiple apps, exceptional performance comes as standard with this device.

HTC BlinkFeed: Bringing your favourite content direct to your home screen
HTC’s renowned HTC BlinkFeed home screen, first introduced with the HTC One, now gives you the opportunity to join the millions of HTC users who have customised their streams to deliver more relevant, up-to-the-minute news and social updates direct to their home screens. Displayed on the Desire 310’s 4.5 inch screen, updates from your favourite news and social sites including Twitter, Facebook and China’s Sina Weibo are displayed in crisp detail and rich colour, making the information easy to digest whenever you glance at your phone.

With the Offline Reading mode, it’s now possible to view articles from your personal feed, drawn from more than 20,000 articles a day from the world’s leading media companies, making it an ideal option for those on a limited data plan. Simply add up to 120 articles to your reading list when connected to WiFi and access them later to enjoy data-free reading on the move.

Video Highlights: Your life in motion
With the HTC Desire 310, your pictures and video clips can be automatically turned into a professional-looking show reel of your best moments. Select photos taken with the HTC Desire 310’s 5MP camera, place them into your preferred sequence and choose your favourite tracks and effects to create impressive videos to share with friends and family through social networks.i

Availability
The new HTC Desire 310 will be available from the end of April in the UK via O2, Vodafone and Carphone Warehouse. The handset will be available to consumers in a full range of colours, subject to availability across UK retailers and operators.

About HTC

Founded in 1997, HTC Corp. (HTC) is the creator of many award-winning mobile devices and industry firsts. By putting people at the center of everything it does, HTC pushes the boundaries of design and technology to create innovative and personal experiences for consumers around the globe. HTC's portfolio includes smartphones and tablets powered by the HTC Sense® user experience. HTC is listed on the Taiwan Stock Exchange (TWSE: 2498). For more information, please visit www.htc.com.

i Do not reproduce, distribute or otherwise use copyrighted materials in connection with the Video Highlights feature unless you have secured the copyright owner’s permission first.

© 2014 HTC Corporation. All rights reserved. HTC, HTC Desire, HTC One, HTC BlinkFeed, and HTC Sense are trademarks of HTC Corporation.