HTC and one2free Launch the Premium & Compact HTC One mini
Unveiling HTC’s ultimate 4.3” smartphone, complete with HTC BlinkFeed™, HTC Zoe™, HTC BoomSound™, and the latest one2free PLAYGROUND App: Funographer
Hong Kong, August 6, 2013 – HTC, a global leader in mobile innovation and design, today announced the launch of the HTC One mini in Hong Kong, the first city in the Asia Pacific region to offer pre-order of HTC One mini. HTC also announced one2free as the HTC One mini’s exclusive mobile operator in Hong Kong.
The HTC One mini is a compact version of the award winning HTC One, which has redefined the smartphone experience with revolutionary technologies including HTC BlinkFeed™, HTC Zoe™ and HTC BoomSound™. Answering the call of consumers who want the best in mobile technology in a body that slips easily into a pocket, the HTC One mini heralds an exciting period for the company, as it builds on its platform of innovation leader. Distilling the iconic design of the HTC One, this new addition to the family combines a 4.3” HD display and powerful Snapdragon™ 400 dual-core 1.4 GHz processor. It also runs the latest version HTC Sense®, bringing HTC’s flagship mobile experience to style-seekers who demand premium looks and performance. Along with the latest version of one2free PLAYGROUND app – Funographer, one2free customers can be the first ones to enjoy HTC’s innovative camera shooting experience.
“HTC continuously pursues of innovation and the best user experience, meeting different needs of consumers. We are proud to be behind the market’s leading smartphone and now, with the addition of the HTC One mini, the best smartphone family,” said Mr. Jack Tong, the President of HTC North Asia. “We are very glad and excited to join hands with one2free to launch the HTC One mini. We believe that with the comprehensive multimedia platform and the lightning speeds 4G LTE network of one2free, consumers can enjoy the best mobile experience with the HTC One mini.”
Mr. Joehan Martinus, Mass Marketing Director of one2free, mentions, “We are delighted to partner HTC once again to collaborate in bringing in yet another exclusive 4G device into the market. The HTC One mini is a truly affordable LTE smartphone that does not compromise on premium features. And with the recent network enhancements made on one2free, customers can surely benefit from a better data experience with this device. At one2free we continue to make great devices accessible to our mass consumers – customers can get this for free1 on our $267 monthly service plan.
And leveraging on the strong camera features of the phone, we are also happy to announce the launch of Funographer via one2free Playground today. It is our own unique way of funnifying the camera and photography experience for our consumers. Customers can personalize their images using localized Hong Kong and onefree elements and share it with their friends and family on their social network.”
An object of desire
Sporting a sharp and vivid 4.3 inches 341ppi 720p High Definition screen, the HTC One mini boasts HTC’s unrivalled design credentials. Its striking aluminium unibody, slim profile and tapered edges both look incredible and feel great in the hand.
HTC BlinkFeed: Your favourite content all on one screen
The HTC One mini puts your favourite content at the centre of your mobile world. Transforming the home screen into a single live stream of relevant information, HTC BlinkFeed delivers social updates, news updates and photos directly to the place you need them most. Aggregating the freshest content, all the information you need is available at a glance, without the need to jump between multiple applications and websites.
HTC BoomSound: mobile sound changed forever
The HTC One revolutionised the smartphone audio experience with HTC BoomSound’s dual frontal stereo speakers. Powered by dedicated amplifiers to deliver less distortion and finer detail, the HTC One mini offers the same huge sound, delivering the raw power that will put you and your friends at the heart of the action, whether listening to music, watching videos or playing games. Beats Audio™ integration takes immersive audio to the next level, guaranteeing the best listening experience available on a mobile phone
HTC UltraPixel camera with HTC Zoe and Video Highlights
Never miss a moment with HTC’s revolutionary camera experience powered by the stunning UltraPixel camera and featuring HTC Zoe. HTC’s UltraPixel camera captures high quality photos even in low lighting environment. HTC Zoe also brings special moments to life in three-second videos, enabling a range of advanced editing capabilities and creative flexibility.
Watch your photos come to life in a living, breathing gallery and share special events with visually stunning 30-second shows, created automatically by Video Highlights – no professional editing software or skill required. Simply select your own soundtrack from one of the 10+ pre-loaded themes or from your personal music library, before sharing your videos online for everyone to enjoy.
one2free PLAYGROUND’s Funographer
Funographer is customised app for Hong Kong people with localised Hong Kong elements which are relevant to consumer interest, users can capture the fun moments of their local and daily living and exercise their creativity and insert stickers with localised Hong Kong elements and PLAYGROUND character into their own photos. Users can instantly upload the photos to share their joy with friends and family via social media platforms, such as Facebook, Weibo, WeChat and Instagram. Funographer is automatically linked to one2free PLAYGROUND which will provide enriching promotional activities and rewards for Hong Kong this summer.