08.04.2011

WW Analytics and Reporting Lead

Multiple Locations, U.S., Taiwan

Location: Seattle, WA or Taoyuan, Taiwan

HTC is one of the fastest growing companies in the mobile phone industry and a recognized pioneer in smartphones. Today, HTC continues to build on an already impressive list of innovations and industry firsts.

As the world leader in Windows Phone and Android based handsets and the #3 smartphone maker in the US, HTC is building its market share by creating a widely recognized brand name and bringing a broad portfolio of products to market that are designed to meet the diverse needs of people.

The DROID Incredible by HTC, the HTC EVO 4G, MyTouch 4G, HTC Thunderbolt and HTC Inspire, just to name a few, have been received with widespread acclaim and only hint at what the future holds for HTC.

Summary:
The WW Analytics and Reporting Lead will be responsible for managing and growing a worldwide analytics program that encompasses all digital marketing activities across

• HTC.com
• Social media
• Search engine marketing
• CRM
• Advertising

This position will require a mix of analytical skill, technical knowledge, and effective collaboration. The role will have direct responsibility for managing the platforms and processes that will enable a global analytics practice.  This practice will provide strategic marketing and business recommendations based upon real data combined with an understanding of our business. The position will also be directly responsible for the production of analysis and reporting.

This position will report to the Director of WW Digital Analytics and CRM.

At the heart of HTC’s values is authenticity. This position requires a maintenance and management of scalable systems that are respectful and beneficial to consumers and the company.

Responsibilities:

• Manage and grow global analytics program, partnering with global stakeholders and regional/local teams to build an analytically-focused culture.
• Direct production of, and in some cases produce, analysis and reporting to support global teams.
• Create best practices and training programs.
• Manage a team of direct and indirect reports that will provide and use real data globally, as well as maintain Omniture and other reporting tools.
• Maintain credibility with regional leadership and local teams as a trusted advisor.
• Manage HTC’s Omniture relationship.
• Manage and partner with agencies as needed.

The successful candidate will have:

• 6-8 years of professional experience, 3-4 or more of these years focused on data-driven programs.
• World-class expertise with measurement tools and platforms including Omniture is required; technical experience a plus.
• Solid understanding of web site optimization and performance measurement and improvement.
• Ability to integrate and analyze data from multiple sources to create actionable insights.
• Experience working with teams or partners that are geographically dispersed.
• Current knowledge of analytics and marketing trends.
• The willingness to travel internationally as needed.
• Excellent interpersonal and presentation skills.
• Ability to think, plan and execute resourcefully, across multiple tasks, with minimal supervision.
• Prior experience in the consumer electronics and mobile phone industry is a plus.

To apply please submit your resume referencing the desired position title to Careers_Americas@htc.com